Website Promotion
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Welcome to Louis Issembe's personal linking site. This system is self replicating, comes with live training and runs on over 200 servers. Feel free to browse through the postings found in the various categories and subcategories - or add your own wherever appropriate. Come back soon as site content changes. Keywords: links | suggest link | one way linking | link building | one way link building | oneway links | linking ------------------------------------- Domains|Cheap Domains|Domain Hosting|Free Domain Hosting|Free POP3 Email|Free 5 Page Website Builder Monday, December 04, 2006 Domains|Domain Hosting|Free Domain Hosting|FREE POP3 Email|Free 5 Page Website Title: Domains|Domain Hosting|Free Domain Hosting|FREE POP3 Email|Free 5 Page Website Released by: Butch Hamilton-SEO Specialist Release Date: 2006-12-04 13:19:31 Summary: When looking for a hosting company to brand a personal or company website, looking to the leader of domains and domain hosting is essential. 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Feeds for Homebased Website Promotion [ Homebased SEO Website Promotion using RSS, Articles and Blogs ]1. Backlink Your Way To The #1 Spot In The Search Engines
Everybody keeps talking about backlinks. What are they? A backlink is a
html link from another site back to your site. They are significant
because of Search Engine Optimization (SEO) which is the practice of
making your websites search engine friendly. These incoming links may
be pointed to your sites home page or they may be pointed to internal
pages (called deep linking) for the purpose of increasing the
popularity of a specific section of your website.
The more backlinks you have referring to your website, the more the
search engines trust your content. In the original Google algorithm,
backlinks were a very important part of the equation used to determine
where your site was placed on the search engine result pages (SERP's).
In today's world, the algorithm is much more complicated and the value
of the backlink has been diminished slightly from the original.
Google uses the backlinks that it finds on the Internet pointing to
your site to calculate a value called the PageRank (PR). Every page in
your site has a pagerank, even if it is 0. Pagerank is one of the many
factors that are used in the Google search algorithm and it's
importance has seemed to diminish over the last couple of years. We do
know that even if you pagerank has become less important, backlinks
themselves are still very important.
You may also hear backlinks referred to as inbound links, inward links,
incoming links, or inlinks. All of these terms are synonymous with each
other.
Backlinks can be used to find related websites that have linked to you,
gauge your website popularity (or someone else's), and view what others
may have written about the page being linked. When looking for the
quantity of backlinks to your site, Yahoo is much better at reporting
the real backlinks.
In an effort to hide the details of their search algorithm, Google will
only show a partial list of backlinks. Remember when analyzing your
backlinks that some pages may not have the true PageRank displayed
because the page was added since the last Google PageRank update.
If my site links to yours then I'm essentially giving you a vote for
your site. It used to be (and in some search engines it still is) the
only thing that was important to rank high. But, over time, the search
engines have been forced to look at other factor due to website spam.
The search engines are now looking at the context of the page the link
is on and may be looking at the context of the page the link is
pointing to. This is called page relevance.
Here are some various methods for generating backlinks to your site:
1. Article distribution with resource boxes
2. Articles Distribution
3. Comments in forums and blogs
4. Purchased links (currently frowned upon by Google)
5. Link Exchanges where you trade reciprocal links or multi-way links
Also don't just get backlinks from high PR pages. You want your
backlinks to appear natural. So getting backlinks from lower PR pages
as well as high PR pages is a more natural pattern.
The wanted result of getting all these backlinks to your site is to
increase the natural search engine traffic that is directed to your
site by being on the first page of the SERP's. But you should also see
some traffic that comes to your sites through the backlinks themselves.
So, when getting backlinks, you want to keep the reader in mind and try
to make it enticing for the reader to click your link because there is
something on the other end that they need.
About the Author
To learn more about Backlinks
and SEO, download your completely free 90 page SEO guide - Seo Made Easy
from http://www.directorysitesubmitter.com/
mlm marketing|website
promotion|advertising|seo|homebased business|work at
home|SEO|Google|Louis Isembe - SEO Marketer
2. Automated Marketing Systems
Automated marketing and lead generation
has reach a new level with Veretekk's addition od RSS feed. The best
way to build an automatic lead generation system involves 2 major
components,
First you must have a way to build an opt
in email database. Veretekk's
Veremail system
does that better then anything else and we have discusses veremail in
detail.
However the other major compenent is the
ability to generate traffic from the search engines. Veretekk's additon
of the ability to add rss feed to their traffic portals is huge.
Search engine like websites with good
content relevant to its keywords. In additon they give better rankings
to websites with content that is being updated.
In a word the key to good search engine
placement is. content.
Any automated marketing system will get
more traffic nd better quality traffic if it comes from
people searching for that type of system or content.
Your marketing, lead generation, sales ect
will all increase with this type of targeted traffic.
We have arranged for you to try the
veretekk system absolutely free.
Click
Here for a free lead generation system
Click
Here to try Veremail free
Click
Here to see how an automated marketing system can be applied
to any work at home program
Posted on 07/06/06 at 17:36:12 by Al
Turnquist
Category: Automated
Marketing
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Louis Isembe - SEO Marketer
3. Top 10 SEO Mistakes
1.
Targetting the wrong keywords
This is a mistake many people make and what is worse – even experienced
SEO experts make it. People choose keywords that in their mind are
descriptive of their website but the average users just may not search
them. For instance, if you have a relationship site, you might discover
that “relationship guide” does not work for you, even though it has the
“relationship” keyword, while “dating advice” works like a charm.
Choosing the right keywords can make or break your SEO campaign. Even
if you are very resourceful, you can't think on your own of all the
great keywords but a good keyword suggestion tool, for instance, the Website
Keyword Suggestion tool will help you find keywords that are
good for your site.
2. Ignoring
the Title tag
Leaving the <title> tag empty is also very common. This
is one of the most important places to have a keyword, because not only
does it help you in optimization but the text in your
<title> tag shows in the search results as your page
title.
3. A
Flash website without a html alternative
Flash might be attractive but not to search engines and users. If you
really insist that your site is Flash-based and you want search engines
to love it, provide an html version. Here are some more tips
for optimizing Flash sites. Search engines don't like Flash
sites for a reason – a spider can't read Flash content and therefore
can't index it.
4. JavaScript
Menus
Using JavaScript for navigation is not bad as long as you understand
that search engines do not read JavaScript and build your web pages
accordingly. So if you have JavaScript menus you can't do without, you
should consider build a sitemap (or putting the links in a noscript
tag) so that all your links will be crawlable.
5. Lack
of consistency and maintenance
Our friend Rob from Blackwood Productions often
encounters clients, who believe that once you optimize a site, it is
done foreve. If you want to be successful, you need to permanently
optimize your site, keep an eye on the competition and – changes in the
ranking algorithms of search engines.
6.
Concentrating too much on meta tags
A lot of people seem to think SEO is about getting your meta keywords
and description correct! In fact, meta tags are becoming (if not
already) a thing of the past. You can create your meta keywords and
descriptions but don't except to rank well only because of this.
7. Using
only Images for Headings
Many people think that an image looks better than text for headings and
menus. Yes, an image can make your site look more distinctive but in
terms of SEO images for headings and menus are a big mistake because
h2, h2, etc. tags and menu links are important SEO items. If you are
afraid that your h1 h2, etc. tags look horrible, try modifying them in
a stylesheet or consider this approach: http://www.stopdesign.com/articles/replace_text.
8. Ignoring
URLs
Many people underestimate how important a good URL is. Dynamic page
names are still very frequent and no keywords in the URL is more a rule
than an exception. Yes, it is possible to rank high even without
keywords in the URL but all being equal, if you have keywords in the
URL (the domain itself, or file names, which are part of the URL), this
gives you additional advantage over your competitors. Keywords in URLs
are more important for MSN and Yahoo! but even with Google their
relative weight is high, so there is no excuse for having keywordless
URLs.
9. Backlink
spamming
It is a common delusion that it more backlinks are ALWAYS better and
because of this web masters resort to link farms, forum/newgroup spam
etc., which ultimately could lead to getting their site banned. In
fact, what you need are quality backlinks. Here are
some more information on The
Importance of Backlinks
10.
Lack of keywords in the content
Once you focus on your keywords, modify your content and put the
keywords wherever it makes sense. It is even better to make them bold
or highlight them.
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Louis Isembe - SEO Marketer
4. Tips To Optimize Your Website Instantly
Author: Pauline Go
You will hear most SEO experts telling you that optimizing
your website for search engines is time consuming and that it takes a
lot of efforts. However, there are simple SEO tricks that can optimize
your website instantly for a search engine.
If you want to optimize your website instantly make sure you
spend enough and sufficient time doing research on the keywords. This
is the stage where you look for the best keywords and keyword phrases.
Once you have done this, it is time to turn your attention to your
content. Your content should be rich in keywords particularly those
keywords that you found during your keyword research. The keywords or
keyword phrases should be used logically and lucidly. Do not use the
keywords or keyword phrases without context. Remember to choose
keywords that people use to search for information that you will be
dispensing or selling through your website. No point is searching for
those keywords or keyword phrases which no one will ever use.
Once this is done, it is time to start getting one way inbound
links that point towards your website. The best way to do this is
through web directory submission. Do not opt for reciprocal links as
most search engines are not very happy with it and tend not to give it
too much weight. What you want is one way non-reciprocal links to your
website. Do this in an ethical manner so that you are not penalized by
search engines. Search engines will catch on with your deviousness
sooner or later and you will have to pay the price.
One of the ways of acquiring one way link to your website
ethically is by purchasing it from other highly ranked website. This
will have an immediate effect on your website´s ranking as the volume
of traffic your website will get will suddenly increase dramatically.
These two tips will aid in optimizing your website instantly.
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Louis Isembe - SEO Marketer
5. Web promotion getting qualified
What it takes to make your website seen. 3 Simple never
forgets for your web site, search engines,content,linking,hosting. We
can talk about optimization technique in length unmatched, The
techniques employed are so varied from person to person and search
engine to search engine.
We will start our discussion from our html page, from the
invisible content that makes the page visible - the META tags and TAGs
in HEAD section
Meta tags what are they ?
These are tags inside your <head > tag. Gives information
about your page to search engines and directories .
Some important meta tags
<title>Title of the Page</title> The most
important tag.,Tells what the page is about
<meta http-equiv="Content-Type" content="text/html;
charset=charset=ISO-8859-1">
<meta name="GENERATOR" content="Your generator"> Program
used to generate the html file.
<META NAME="robots" CONTENT="FOLLOW,INDEX"> Tells the
search engine spiders to follow links from my page.
<META name="revisit-after" content="10 days"> tells how
often you updates the contents of the page to the serch engine spider.
<META NAME="Description" CONTENT="Brief description of the
site."> A short description full of keywords with about 150-180
char.
<META NAME="Keywords" CONTENT="Keywords"> Keywords of
your page.It tells how it should be searched and for what makes the job
easy for search engines keep limit 150 - 180 char.
<META NAME="Keyphrases" CONTENT="common phrases"> Key
phrases common word combinations of your your web page is related or
repeated seperated by comma,limit 150- 180 char.
Common don't while using meta tags
- Do not overload keywords keep a maximum 180 char
- Do not overload descriptions with keywords,Description is
not just keywords they are full sentences and should be grammatically
correct.
- Do not use just one or two keywords either try to use
maximum char upto 180.
- Do not try to mislead search engines about your page
through wrong keywords and description
Continued
Author
Constantine
mlm marketing|website
promotion|advertising|seo|homebased business|work at
home|SEO|Google|Louis Isembe - SEO Marketer
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7. ViralURL: Cloak Your Links, Buil Your List, Earn Profit...
So you have finally stepped into
the world of
making money online. You too, like the others, have decided to start
with the affiliate programs. Also, you must have heard that it’s not a
big deal to make good money with affiliate marketing, provided you
choose the right programs and do some strategic planning while
promoting your affiliate products. So far so good.
Whether you are promoting other people’s products or promoting
your
own products - that doesn’t matter because after all it is nothing but
your own business and your means to earn good money. So whichever be
your case, I am sure you would not want to leave money on the table and
invite others to steal your share of profit.
Even though the industry of affiliate marketing is pretty
competitive but if you are cautious and are strategic in your marketing
techniques then, it could be very profitable for you.
Take a close look at the industry, you will see that not every
one
who gets into affiliate marketing is successful. People who are doing
well leave no room for failure and take all security measures and
understand its importance.
Yes! Security is one of the key factors in affiliate
marketing. If
you do not adopt proper security measures, then your business will be
at high risk. One of the most important way to restore security is to
protect your affiliate links. Do not take them for granted. A bit of
carelessness on your part in regards to affiliate links may cost you a
lot of dollars.
Do you know the long complicated links that you send to your
prospective customers not only look convoluted but they can create a
lot of problems too! If you send such an affiliate link to your
customers, then the smart ones will definitely figure out that you are
promoting someone else’s product and they would rather visit the parent
company. Also, if your link does not function then your customers have
to type a really long URL into the browser, which will definitely put
him or her off.
You could be a victim of even a worse situation. What if some
devious Internet pirates steal your affiliate links and replace them
with theirs. If they do that, then you get no commission at all.
Did I scare you off with all of the above possibilities? Well,
that
certainly wasn’t my intention. I just wanted to open your eyes and
state facts that actually happen in the world of Internet. It happened
with me until I came across ViralURL , that brought a revolution to my
online ventures.
So, if you are not getting the desired results out of your
affiliate
marketing,don’t lose hope. There’s definitely a remedy to this problem
and that is ViralURL.com
Do I hear you asking, what is it and how can it help in
averting any adverse situation for an affiliate marketer like me?
Be patient and read on, if you love your business.
ViralURL is a link cloaker that protects you in the truest
sense.
There may be many unethical people lurking around, who might play with
your affiliate links by cutting them off or replacing them with their
own etc. How much effort you put in towards building your business and
advertising your business, if your links are tampered with, then all
your hard work will be rendered useless.
In order to avoid such a rip off, ViralURL gives you full
protection
and sees to it that your affiliate links never get exposed to others.
So save yourself from getting ripped. Get all the commissions
to
your account that you rightfully deserve. All this is made possible by ViralURL.com
It is a blessing for every affiliate marketer like you and me,
who wants to achieve success in their endeavor.
Is ViralURL limited to only link protection?
NO!
It does much much more than that. Let’s see what ViralURL can
do for us:
*ViralURL helps us in protecting commission.
*ViralURL helps in building mailing lists.
*ViralURL helps in tracking statistics.
*ViralURL helps in earning extra ad credits.
In short, ViralURL allows us to create massive business
leverage.
I don’t see any negative aspect associated with ViralURL. All you have
to do is join it for free, then cloak your links, promote them and see
your business soaring higher and higher.
You can get all detailed information about the program from
the site www.ViralURL.com
. There, you can find several unsolicited testimonials from various
users of ViralURL. So if you want to protect your business and see your
earnings grow, try ViralURL. You have nothing to lose
with it.
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Louis Isembe - Marketer
8. Web promotion getting qualified
What it takes to make your website seen. 3 Simple never
forgets for your web site, search engines,content,linking,hosting. We
can talk about optimization technique in length unmatched, The
techniques employed are so varied from person to person and search
engine to search engine.
We will start our discussion from our html page, from the
invisible content that makes the page visible - the META tags and TAGs
in HEAD section
Meta tags what are they ?
These are tags inside your <head > tag. Gives information
about your page to search engines and directories .
Some important meta tags
<title>Title of the Page</title> The most
important tag.,Tells what the page is about
<meta http-equiv="Content-Type" content="text/html;
charset=charset=ISO-8859-1">
<meta name="GENERATOR" content="Your generator"> Program
used to generate the html file.
<META NAME="robots" CONTENT="FOLLOW,INDEX"> Tells the
search engine spiders to follow links from my page.
<META name="revisit-after" content="10 days"> tells how
often you updates the contents of the page to the serch engine spider.
<META NAME="Description" CONTENT="Brief description of the
site."> A short description full of keywords with about 150-180
char.
<META NAME="Keywords" CONTENT="Keywords"> Keywords of
your page.It tells how it should be searched and for what makes the job
easy for search engines keep limit 150 - 180 char.
<META NAME="Keyphrases" CONTENT="common phrases"> Key
phrases common word combinations of your your web page is related or
repeated seperated by comma,limit 150- 180 char.
Common don't while using meta tags
- Do not overload keywords keep a maximum 180 char
- Do not overload descriptions with keywords,Description is
not just keywords they are full sentences and should be grammatically
correct.
- Do not use just one or two keywords either try to use
maximum char upto 180.
- Do not try to mislead search engines about your page
through wrong keywords and description
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Louis Isembe - Marketer
9. Competition and Being Number One- Uncovering The Algorithm, Keywords
By following these steps you will
see that most closely guarded secret-- the search algorithm. Remember
the movie "The Matrix?" The Matrix is there, you just can't see it. So
is the search algorithm.
It's easy to pay a Search Engine Optimizer to give your pages some
ranking power. Unfortunately, given the inherent time factor involved
in climbing the ranks, your money may be long gone before you know if
you've spent your money well.
THERE IS NO MAGIC PILL
Forget any advertisement you see for instant number one search results
or automated this or that. Most are scams, and the ones that aren't
might get you positioned, but it will be very short lived.
Search engine optimization is an ongoing process. Achieving and
maintaining a high rank, especially on highly competitive keywords,
requires constant maintenance. If you do find a legitimate SEO firm, it
is well worth the money to pay their monthly maintenance fee and let
them continue to help you after the initial project. At least for 6
months or a year as you establish yourself.
In this article we'll look at some of the intricate and complex tasks
of optimizing a page for long term ranking power. You will learn how to
read between the code and the content to find what is necessary to
bring you to the top. Being number one is easy to say, but is quickly
overwhelming when you stare at tens of thousands of pages you want to
out rank. So how do you begin?
The starting line on the road to that first page SERP (search engine
results page) ranking is not as blurry as you might think. In fact, you
can uncover the starting line, the route, and all the scenery along the
way to the finish line without knowing the search engine algorithm.
STEP 1- YOUR KEYWORDS ARE THE CROWNING ACHIEVEMENT OF GRUELLING DAYS OF
WORK
If you have investments in the stock market you know how much research
and thought goes into choosing those securities. Now take that same
effort and multiply it by three. That's how much planning and revision
your keywords should take.
A simple, broad key phrase like "shoes" could hypothetically bring you
up in a countless stream of different searches. Women's shoes, baby
shoes, sneakers, high heels, etc. If somehow you manage to settle into
a good ranking (which would be difficult) you would have more traffic
on your site than you could handle. But traffic is worthless is it
doesn't get to it's destination. Chances are, you weren't that
destination.
Your keywords must be focused and precise, specific to what you are
selling. Using a key phrase like "Gucci mens black leather loafer" will
bring a targeted lead to your site. You may not reach as many people as
the more generalized keyword, but the people that do come to you have a
much deeper interest in the specific product you are selling.
Therefore you have much greater chance of converting that targeted lead
to a sale. Your keywords are your magic beans, your winning lotto
numbers, your energizer bunnies, your sales force, whatever you want to
call them. They must be perfect.
STEP 2- WANT TO BE NUMBER ONE? LOOK AT WHO ALREADY IS
Competition Analysis- no SEO book can give you this information.
Now take your keyword list and type them into a search engine. Who
comes up in the first ten results? That company that is number one is
because they have most closely matched what the search engine algorithm
says should be number one. You can learn a great deal from them.
A. INTERNAL FACTORS
Take that number one page, and the other top 9 pages and study them,
look at the code, break them down. You are looking at the first half of
what is needed to rank in the top 10 pages for your key phrases on that
particular search engine. The list of what to look for is enormous.
Studying the Internal Factors on a page is taking it apart to see how
it's put together. Not how it works, but statistical research into the
precise construct and layout of keywords and phrases in relation to
each other within the page.
Start with these areas:
URL address, Page Title, Meta description, Meta Keywords, First
sentence on the page, Body copy, Bold or Emphasized Phrases, H1 or
other tags, Alt Tags, Navigation system
In each of those sections, look at:
Keyword densities- the number of times your phrase and each word in
your phrase appears compared to the text around it
Where and in how many times the same phrase and words appear in
different sections
The word and character position of each phrase in each
The total number of characters
The total number of words
The quality and thought of the content
Beginning with these comparisons should keep you quite busy for a
while. A spreadsheet is quite useful. Some commercial products are also
available that can make this daunting task much more feasible. Keep
looking for other patterns and differences. You want to duplicate them
in your own page. NOT copy and steal. You want to mimic the patterns
that are bringing that page to the position it is. Then move onto to
examining the external factors of these pages.
B. EXTERNAL FACTORS
External factors of a web page deal with the links to, from and within
a web page, both inside the same site, and out into the web. This
analysis usually takes more time because it involves more dissection of
pages beyond the one you're trying to optimize.
In this analysis as with Internal Factors, you want to compare and
contrast your page versus the top 10 competitors, find similarities and
differences. Here is a list of criteria to get you started.
Number of internal (to the same site) on that page
Number of external links
Number of links pointing TO that page* (see below for details)
The link/anchor text- which keywords are used and where
Google Page Rank value of incoming links
Alexa Rank of incoming links
*To get a listing of the links that point to a site, type the following
into Google, MSN and Yahoo searches: "link:www.domainname.com". Google
tends to only show a small portion of the links back, but MSN and Yahoo
will give you much more pertinent data.
Now you want to compare the content on each of these pages to the one
they point to. Is it of similar theme, in what context does the link
back appear and where. Subject of much debate, the consensus is that
Google Page Rank does not mean what it used to. However, if it is in
some fashion a measure of how significant or "important" a site is, it
is worth looking more closely at the sites that link back that are of
high page rank.
EVEN A SURGEON USES TOOLS
Now, this is definitely a ton of work to do all by hand. There are
software programs that can help do some of the digging and mathematical
computations for you, figuring out densities and organizing
information.
Tools like this are definitely ones a professional SEO will have in
their arsenal. But remember, these are tools, not miracle workers. It
takes a human being to evaluate and realize connections, similarities,
draw conclusions and interpret the data. Then, you have to extrapolate
this data.
Remember, you want to do one better than every site you just examined.
To do that you have to draw some conclusions and make some educated
guesses and link to even better sites.
FINAL THOUGHTS
You have access to the inner workings of every page that you want to
beat. Learn from them and do one better. This process is not a one-time
shot. It is ongoing. Check your key phrases every week. Do the same
people still rank in the top ten?
Some have probably moved. Remember too that they're going to adapt to
maintain their positions too. If you want the ranks, you have to spend
the time, and not just once, or pay someone to do it for you.
Don't ever believe anyone who says they can guarantee any kind of
results. And ask them how they will optimize your pages. If they
explain to you something like the above, then you've probably got
yourself someone experienced and honest. You money will be well spent
and you'll quickly recover it.
Article Source:
http://www.content.onlypunjab.com
About the author: Did you find this
article useful? For more useful tips and hints, points to ponder and
keep in mind, techniques, and insights pertaining to web design, do
please browse for more information at our websites. www.infozabout.com
www.numbering.infozabout.com
mlm marketing|website
promotion|advertising|seo|homebased business|work at
home|SEO|Google|Louis Isembe - Marketer
10. How To Use SEO And Blogging To Generate Traffic
If you have a website and market a product or service, or just
want to get more traffic to your content site, then you have one thing
in mind- traffic. One of the best ways to get traffic to your site is
by using blogs to post articles related to your topic. This method is
so effective because the big search engines out there love blogs
because of their fresh and new content. The most important part about
blogging to generate traffic is in optimizing the content of the blogs,
a process that is easy to master and can prove very beneficial to your
website.
The big search engines absolutely love blogs, especially WordPress.
This particular service allows you to setup as many free blog sites as
you want, and Google loves it. The search engines index blogs quickly
and often and, if you choose to take the extra step in keyword
optimizing the content on your blog, then you are going to attract a
lot of attention. Make sure you always include a carefully crafted
backlink to drive people to your actual sales or content page and you
will begin receiving traffic in no time.
Blogging has many aspects that make it an effective marketing tool.
Because the popular blog suppliers are so highly ranked themselves in
the search engine page rankings, everything they are associated with
(linked to) gets spidered and indexed as well. Also, the search engines
love all of the new and fresh content that is circulated on such sites,
causing them to hang around and spider and index their (your) blogs
more often. In addition to sustained traffic generation, if you select
your tags and popular keywords carefully, you may also see sudden urges
of traffic. All of this traffic can then be directed to your sales or
content sites, delivering you the success you want.
Blogs are very popular and easy to maintain, as the website portion is
already taken care of and all you have to do is add useful content.
Products such as Microsoft Office 2007 also make it easy to update
blogs, as you can choose new blog post, type it up and, by adding your
login info, it can seamlessly integrate your new content into the blog.
This is pretty powerful stuff, considering the value of such sites.
With blogs you can add posts as often as you like. Obviously, the more
you post, the better for the site, but you can find your own friendly
medium and watch the site grow.
Another great way to get attention to your blog is to post comments on
other, related blogs. By posting on other niche blogs, you can include
a signature file that links to your blog or main site. Once you have
that down, the best way to create traffic through blogs is to have
multiple blogs on different niches. Each site can be optimized for a
different keyword, all pertaining to your main site or product. You can
use each blog to promote for that keyword only and then find a way to
funnel all traffic to your main site and product pages. This is the
power behind blog marketing and can be very effective in creating the
success you desire.
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Brought to you by Louis Isembe
11. Free Website Promotion...Why Not?
Can you ever avail of
free website promotion? Is that even feasible?
Of course yes! Nowadays, your baby website can amass huge traffic in no
time thanks to free website promotion.
How does this free website promotion go anyway? What are things to be
done?
1. Enlist your website.
Look for the hottest Internet directories and enlist your site there.
This is the easiest and most effective free website promotion tactic.
Start with this step and the rest of the good things will follow.
Just don't forget to prep your website and make it all spruced up for a
higher chance to get accepted in your directory of choice.
2. Know your forums.
One reason why forums are created is for free website promotion for
everyone. Log in, post actively, let them know about your site in every
post and you attract instant visitors right there.
3. Write a press release.
Release your writing prowess and start up a press release that
advertises your site! This is a free website promotion tactic that you
can do anytime. Type a brief paragraph or two and email it to your
friends, colleagues, internet e-zines, newspapers and other media and
massive traffic will come to you pronto!
4. Be friendly online.
Free website promotion means you need to be friendly to other
webmasters. Why, you ask? So they can link you immediately! Establish
contacts and never tire of link requests and exchanges.
5. Write an article.
Say, your website is about your travel agency. Write an article about
the perks of traveling or the hottest travel spots in the world. On the
concluding paragraph, mention your website in passing. This article
works as an advertorial and doubles as a free website promotion
approach.
6. Just let the whole world know about your site.
What is free website promotion without the word of mouth? Insert your
website, its URL and features in daily conversations and let the good
news spread from one mouth to another!
7. Make a banner ad.
Make a banner ad for your site and ask another webmaster to do the same
for his site. Then swap!
8. Take up a free website promotion course online.
Yes, there are free website promotion tutorials. But don't you know
that you can actually take a free website promotion course that can
help you out further? Part of the free website promotion program is
signing up for newsletters.
When you make a website, you need not pay anything to promote it. You
just read it -- there is such a thing as free website promotion!
12. How do I drive traffic to a brand new website?
Every single day, more and more
people upload brand new websites to the Internet. I don't have any
figures but there must be hundreds of thousands of new pages being
added daily (if not considerably more!)
The one thing that all of these new websites need in order to make
their existence worthwhile is traffic, which leads me to one of the
most common questions I am asked and the subject of this newsletter:
'How can you generate traffic to a brand new website?'
Of course, there are a number of different answers to this question and
what I would do myself is probably very different to what a completely
new Internet entrepreneur would do. The reason I say this is that the
first thing I do when launching a new site is make use of my existing
website traffic by advertising the new site on my other established
sites. In addition, I have the luxury of a large mailing list which I
can use to drive traffic to the new site.
I appreciate that anyone starting out in online business won't have
these options open to them (and in fairness, neither did I when I first
started), so let's look at things from the beginning. Day one of your
first website.....
It is a fact that the quickest and probably most effective way of
bringing targeted traffic to your website is by paying for it. Now
before you rush off and sink $50 into one of those '50,000 hits for
$50' schemes, DON'T, this isn't what I mean. Those schemes are largely
a complete waste of money. Even if you get the traffic that you are
promised (as opposed to some software script visiting your site and
pretending to be a visitor), it will not be targeted and therefore
there is a very low chance that the traffic will generate sales. When I
talk about buying traffic, I mean by using the pay- per-click services
offered by most of the big search engines.
You probably already know the sort of thing I mean - for example,
Google Adwords. Pretty much any search on Google will display a list of
adverts down the right-hand side of the page and these are all paid
adverts. Every time you click on one of them, the advertiser pays
Google a fixed amount which could be anything from 5 cents upwards
(depending upon how competitive the keyword is).
Pay-per-click allows you to be very selective about which keywords your
advert is shown for and this allows you to target your advertising
perfectly. Other big names in the pay-per-click market include
Overture, Espotting and Findwhat.
Now, before you all start emailing me and saying that you already knew
about PPC let me just say that I am well aware that people know about
it. The problem (as I see it), is that people aren't using this type of
service because of the fact that they don't want to spend any money on
advertising. That's all well and good but the fact is that the Internet
is getting more and more competitive each day and the chances of you
building a successful website business from scratch without investing
any money are tiny to say the least.
If you want to attract a decent level of traffic to a brand new website
in a short period of time, it is almost a necessity that you use
pay-per-click on one of the main search engines. If you don't, then the
growth of your traffic levels will be painfully slow and inconsistent
at best.
When I launched my very first websites I invested heavily in
pay-per-click advertising. At one point, I was spending over $6000 a
month on Google Adwords alone!!! Seriously I really was spending that
much money. It was a constant battle to tweak the website sales copy
and continue to test the advertisement text just to make sure that my
sales were covering the advertising payments each month. At the time I
was probably just about breaking even but buying traffic in this
quantity meant that I was able to fine-tune my sales pages and start to
build up a list of mailing list subscribers.
Once you have got to the stage where you know your sales pages are
converting visitors into buyers, then you can start to gear up with
other methods of getting traffic to your site - writing articles,
linking strategies, viral methods (eBooks etc), using your eBay 'About
Me' page, using your link as a signature when you post on forums etc.
All of these methods will win you traffic (and in most cases it will be
completely free) but it will take time for the traffic to build to a
worthwhile level. If you rely solely on free traffic, you really will
be building your business one hit at a time.
Of course, once the free methods of gaining traffic start to pay off,
you can begin to wind down your paid methods, though you may not want
to - after all, if you are earning more in sales than you are paying
for your pay-per-click traffic, why stop it?
As your portfolio of websites grows, you will also be able to share the
traffic around a bit by linking to your own sites and of course, if you
are capturing your visitors email addresses, you will be building a
mailing list of people interested in the products you are offering.
Like I say, I appreciate that the above may not be the ground-breaking
secret that you were hoping for but as with so many things online,
there really is no secret. Achieving success is simply about taking
action and whilst you can succeed online by spending very little money,
the chances are that you will succeed a lot quicker by making a bit of
an investment. You don't have to be spending thousands of dollars a
month as I was but any new business owner should be prepared to invest
a few hundred dollars a month in order to get things off the ground....
Article Source:
http://www.content.onlypunjab.com
mlm marketing|website
promotion|advertising|seo|homebased business|work at
home|SEO|Google|Brought to you by Louis Isembe
13. Breaking the Myth about Page Rank (PR)
The most difficult challenge most
web designers face is getting traffic to your site. There are plenty of
companies who promise to send traffic your way. Sadly, most of this
traffic is not qualified. Yes, your hit counter will move higher,
however, if it’s not qualified, you may find you have unhappy visitors
to your site. Unhappy visitors will not click on your ads or purchase
your products.
Once you have optimized your site, consider submitting it to every
search engine. If you want to get spidered quicker in Google, have a
web page with a PR of 4 or higher point to your site. Your site will be
spidered within a couple of days!
One myth I would like to bust is that PR is a measure of a web site.
Its not. I receive countless emails offering a reciprocal link with
their PR5 or PR6 site. Unless my link is appearing on the main page, or
a page that has PR6, I am not getting a share of PR6. Most likely, my
link will appear on a page that has a PR2!
Page rank is Google's ranking of that specific page's relevance. Just
because the main page has a PR of 4, does not make every page on the
site a PR4. Beware of sites who claim that they will exchange links
with you and it’s to your benefit since they have a PR5 or PR6. Where
is your link appearing? If it’s on a page that has a PR of 4 or 5 or 6,
great!
Reciprocal linking, if done properly, will ensure that your keywords
are at the top of the search engine. If you have a popular keyword, you
all need to have more back links. Pick your link partners properly, and
ensure that they are linking to your keyword.
For example: if your site is www.joesdinner.com, consider sending out
requests to relevant higher ranking pages to start with, followed by
lower ranking pages and ask web designers to link back in a manner so
that your url is a hyperlink for your keyword, not your site url or
site name.
Presuming their keyword is "best dining in newyork", having links
pointing to your site with an anchor tag incorporating your keywords
will improve your search engine rankings dramatically.
Once you have established a collection of sites pointing to your site
using your keywords, you will start receiving reciprocal link exchanges
from other sites. This is where you can start to be particular.
If you want to maintain an effective PR and attract better sites for
linking, follow these tips:
a) Is it indexed?
While their site may be indexed, the page where they are placing your
link, is it at least indexed by Google? If you type in
allinurl:www.sitename.com/links/right_here.html and there are no
results, consider declining their offer. If the page your link appears
on has not been indexed, there is no benefit whatsoever to you. If your
pages have PR, they may consider placing your link on another page. If
the page your link appears on is indexed, but does not have PR,
consider accepting their offer. While the page today may not have PR,
it will in time.
b) How many neighbors?
The value of the page rank is shared with each of the links on that
page. If you are splitting that PR with several other sites, your share
of PR will be small, which doesnt help you. Reconsider accepting any
link exchanges if your site is 1 of more than 30 - 40 sites that will
appear on that page, unless its a very high PR. Further, if there are
too many links on that page, Google may consider the page to be part of
a link farm, which may end up penalizing your site.
c) Is it relevant?
Google is big on relevancy. Ensure your links pages are relevant. If
you operate a site about golf, having links from cooking sites will not
help you establish your page rank. It may cost you more than you get in
return.
How to Find Good PR sites:
a) Do a search for them by typing in your keyword and start asking for
reciprocal link exchanges. Take a look at their PR and go from there.
Remember, its the number of sites that backline to you that matters,
not strictly the PR of the page. I would rather have 50 pages that have
a PR1 pointing to my site, than to have 5 sites that have a PR5. Of
course, if you can get 50 pages that have a PR5 pointing to your site,
you are laughing!
b) Take a look at your existing link partners and check out their links
pages. Its clear the people appearing on those links pages are
interested in reciprocating.
c) Purchase software that will help finds quality link partners.
It is important to attract higher PR sites when you are on a reciprocal
link campaign. However, it’s not the most important thing when it comes
to search engine rankings. Its the back links that point back at you
that are key. The more of those, the better off you will be for your
keyword.
Remember: every page starts off as a PR0. Just because it’s new doesn’t
mean it won’t get a higher PR once Google gets around to assessing a
score. If the page your site appears on is indexed, and its a relevant
site of quality, consider exchanging links. You'll grow a large list of
link partners in a short period of time, and increase your search
engine rankings in the process.
Article Source:
http://www.content.onlypunjab.com
www.infozabout.com
www.thedesignbuild.infozabout.com
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Brought to you by Louis Isembe
14. 2. Super-Affiliate's! What Are They... How Do I Find Them and Why They're Your
Super-Affiliate's! What Are They... How Do I Find Them and Why They're
Your... TICKET to Success!
Super-Affiliate's!
What are they?
Do you see this term often online and end up confused to what it means
and the purpose they serve online?
It sounded really mysterious to me when I first came across the term
which peeked my curiosity and led me to research the term further to
find out exactly what the term meant and more importantly what there
roll was in the Internet marketing world.
The information I discovered was Astonishing!
What I'm about to reveal to you in this article will blow your mind and
hopefully take away the mystery and answer the questions you once had
about what a 'Super-Affiliate' is and why they ARE your...
..."Ticket To Online Success!"
Let's first take away the mystery behind what a 'Super-Affiliate' is so
that you'll have a clear picture inside your head of how they'll
benefit your online business for years to come.
A 'Super-Affiliate' is simply either or both a High Traffic website
and/or a eZine/Newsletter owner with a HUGE targeted opt-in mailing
list that are able to sell more in a given day then you could in a
month.
As you will learn, the internet is nothing more than a numbers game and
the super-affiliate's are simply the ones who have already put in the
time and have the highest numbers when it comes to 'Website Traffic'
and targeted 'Opt-In' mailing lists.
Are you starting to see the BIG picture yet?
Now, let's move on and break this down a little with some rough numbers
so you'll be able to have better idea of what to look for when it comes
to locating an 'Super-Affiliate' via search engines and/or
eZine/Newsletter directories.
Let's first start with the Search Engines.
When you're searching the web for super-affiliate's with high traffic
website's this is the general guide line I use to gauge their
importance.
But, in order for me to do a proper traffic analysis of their website I
need to use a special webmaster toolbar offered through Alexa.com.
This toolbar is essential and a must have when it comes to locating
super-affiliate's and the reason why is because it reveals the 'Traffic
Ranking' for that particular website you are viewing making it easier
for you to tell the difference between the super-affiliate's and the
other website's that are just getting by.
Here's the link to where you can download your own free Alexa toolbar
if you choose:
- http://download.alexa.com/
Now... for the numbers.
When I'm searching for an super-affiliate related to my Product,
Service and/or any of the affiliate programs I am promoting via the
search engines and I happen to come across a website that has a traffic
ranking of 50,000 or lower using the Alexa toolbar to gauge the TR then
these are the website's where the super-affiliate's reside and are the
ones I will want to contact with a business proposition.
As a general rule using website analysis, the lower the TR, the BETTER.
Why?
Because it means that particular website is receiving Lots... and Lots
of traffic which is just what you're looking for.
Now... that's the general idea behind locating super-affiliate's
through website analysis and the search engines.
This next part I'm going to show you where to locate the
super-affiliate's with HUGE targeted mailing lists.
This is where you stand to benefit the most and could in turn make a
substantial amount of money within the next 24 hours of your business
proposition if accepted by the list owner.
The best places to locate an 'Super-Affiliate' with a HUGE mailing list
are through eZine/Newsletter directories. I've listed a few of the Top
directories below to save you the hassle of having to search for them
yourself.
- Ezine Universe
http://www.ezine-universe.com
- Ezine Hub
http://www.ezinehub.com
- Go-Ezines
http://www.go-ezines.com
- Netter Web
http://www.netterweb.com
- Ezine Search
http://www.ezinesearch.com
These directories databases are searchable and are full of thousands of
ezine/newsletters with list sizes that range from 1000 subscribers to
250,000 subscribers and up.
It's pretty easy to figure out who the super-affiliate's are going to
be here.
The Bigger the list size, the BETTER.
But... as a general rule I would have to say that any ezine/newsletter
owner with a list size of 75,000 or more subscribers I would consider
an 'Super-Affiliate'.
Remember, this is just a general guide line.
Don't discard the list owners with smaller lists. The more
eZine/Newsletter owners you contact the greater your chances are of
SUCCESS!
Now that you know what a super-affiliate is and how to find them Both
on the Web and through ezine/newsletter directories your probably
wondering how...
... "They're Your TICKET To Online Success!"
Well, it's actually quite simple.
If you own your own Product and/or offer a Service, and this will even
work if your an affiliate to someone else's program, all you have to do
is simply locate and approach related website and/or ezine/newsletter
owners with a JV(Joint Venture) and/or business proposition offering
them a reasonable share(percentage) of the profits if they were to
accept your business proposal.
That's It!
And the best part about this approach is that you don't even have to
spend a penny on advertising and the traffic you'll receive will be
'Laser Targeted' making your chances of SUCCESS that much Greater.
I really hope this article opened your eye's up and cleared up any
unanswered questions you once had about what a 'Super-Affiliate' was,
what there roll is in the Internet marketing world and more
importantly... How you can locate them via the Web.
Article Source:
http://www.content.onlypunjab.com
For More Free Resources visit
www.greatpromotionsite.com
mlm marketing|website promotion|advertising|seo|homebased business|work
at home|SEO|Google|Brought to you by Louis Isembe
15. Building Traffic with Effective Website Construction
Website construction is a very
important job that demands understanding of the human psychology and
knowledge about the needs and demands of the target audience of the
website that s/he is designing. The designer, in charge of website
construction must have a clear idea about the various requirements of a
website like search engine optimization, directories, and various links
that are relevant to the contents of the website. S/he must know all
the elements that are relevant for driving the visitors to the
concerned website. If you are handling a website construction, make
sure that the bounce rate of the website is low. The number of visitors
bouncing to another website leaving yours determines bounce rate.
There are certain sure tips for attracting the viewers to the concerned
site. If the site is accurate enough, then the viewers may even
bookmark the site for further visits. Let us discuss some of the most
relevant tips for attracting the visitors to your site.
• Make the pages interesting to the readers and mark the pages as
interesting and important. Make the contents of the website relevant
and urgent so that the attraction of the readers is drawn towards your
website. Teach the visitors about the concerned topics that your
website deals with.
• Try keeping new inputs on a regular basis. Update your website on a
daily basis if possible. Fill up the missing places with new articles
and blogs. Add more number of articles of immense interest to the
general visitors and keep the website page fresh and lively. Visitors
are often bored with the same articles on the web pages and thus bounce
to different websites, which is utterly undesirable for the visitors.
There are various ways to keep the websites interesting like daily
addition of blogs to the website. Remember that the blogs are a great
way to add user generated content. This in turn helps the formation of
new communities for interpersonal communication between the visitors
themselves so that you are successful in building up a dedicated group
of visitors for your site.
For a good website construction, try to keep the navigation tabs simple
and easy to click on. Provide the required elements for the website
construction like the site map, various product pictures, product
descriptions and benefits etc. One of the basic techniques for
increasing the interest of the visitors to the website is by involving
the visitors to the various programs and topics of discussions. The
website construction expert can do this by asking the visitors for
relevant feedback about the products featured in the website and by
encouraging the visitors for reviews about the website and the various
products featured in it.
The most important aspect of the website construction is the creation
of the visitor trust. It is very important for keeping a sustainable
visitor population to your website. In addition to keeping the web
pages light and easily understandable, the website should also make
sure that the website should be neat and tidy with separate sales
content and separate informational content.
Do a relevant study of the target reader’s needs and put the stuffs
that the readers find appealing. This is the secret behind a good
website construction. Hope you find these working for you as well.
Article Source:
http://www.content.onlypunjab.com
John Mahoney is a freelance author
who writes about various technology related subjects including Website Construction . For more
information about John visit his website: www.techstore.ie
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at home|SEO|Google|Brought to you by Louis Isembe
16. Key Elements to Optimize your Site
Search engine optimization is the
process of getting your site to rank as high as possible for the
keyword phrases most relevant to your business. Let me explain briefly
the best way for your blog or website gain more ranks in every search
engine there is. This will help us understand more about search engine
optimization or much known as SEO for all.
Before beginning a search engine optimization (SEO) project, it is
important to understand the process involved in an effective SEO
campaign. To that end, I have highlighted the five-step process and
described the activities involved in each of these steps.
1. Base Line Reporting: The first step in any effective SEO campaign is
understanding what the current site's starting position is within the
search engines. Doing so ensures that you know the specific areas that
need work and provides a baseline against which to gauge the subsequent
campaign's success. We would use a program like WebPosition to analyze
the site's starting position. In addition, access to site traffic
information is very important. We will analyze the current site traffic
information that might be available to attempt to discover which search
engines and what keyword phrases are being used.
2. Keyword Research: We propose to meet with you and identify a group
of 10-12 keyword phrases that will be used in this search engine
optimization. This step is critical and requires a considerable amount
of time to find a good set of phrases that offer a balanced combination
of two important factors: high usage by searchers and relatively low
competition within the search engines.
3. Page Optimization and Content Development: Page optimization and
content development are critical to search engine success. Content is
king in search engine optimization. The search engines love text; high
volume, high-quality content related to your business will serve you in
a couple of important ways. First, a site loaded with high-quality
content of interest to site users will give them a reason to stay and a
reason to come back. After all, the reason they came to your site was
to find information. Second, you will receive the added benefit of
serving up exactly what the search engines want - content. Search
engines will have more information to store about your business and
products; that information will translate directly into the ranking
they give your site for related keyword phrases.
4. Submission: The submission process involves manually submitting your
site to a few select web sites (Yahoo and Google, for example) and also
placing a link to the site on other sites that the search engines like
Google visit regularly. When the search engine visits these other
sites, it would grab your site link in the process. A higher value is
placed on that link than on a manual submission done by the site owner.
5. Follow Up Reporting and Analysis: The same reporting done in the
first step is done again at 1 month, 3 months and 4 months intervals,
post-optimization. Rankings and site traffic can then be compared to
pre-optimization levels, giving measurable results to the SEO campaign.
Article Source:
http://www.content.onlypunjab.com
We specialize in proven ethical
optimization methods generating our business purely from search engine
results. We offer forward thinking fresh ideas tailored to your
specific needs. Website Promotion | Website Development.
|mlm marketing|website promotion|advertising|seo|homebased
business|work at home|SEO|Google|Brought to you by Louis Isembe
17. How to Drive a Stampede of Laser Targeted Traffic Using Postcards
How would you like to make $4 for
EVERY visitor who hits your site? How about $8? Would you be
interested?
This kind of money sounds insane doesn’t it, especially when you
consider that most websites are lucky if they can make a $1 out of a
visitor. And the chances are that you would label me a liar and a scam
artist for even making such an outrageous claim.
Well those figures come from my own marketing
“How did I do it?” you ask.
The answer is very simple. I used good old fashioned direct mail, and
more specifically I sent out postcards to lists of buyers, people who
have previously bought a product similar to what I was offering. Direct
mail golden rule #1… Never, ever rent names of enquirers. That’s
suicide, because they are unqualified and generally tyre-kickers.
So as the cost of pay per click marketing goes up, and joint ventures
become harder and harder to get, and the free traffic generating
methods start dying, and all those gateway page generation software
tools keep getting your site banned from the search engines. With
banner impressions sending you trickle traffic, and more and more
emails never arrive because of the spam filters, it’s time to look at
direct mail.
And yes of course it’s going to cost you money to send a mail shot. But
if you’ve tweaked and tested your website to convert the maximum amount
of visitors, if you have setup up your automated backend sales process.
Believe me; direct mail is one of the best ways of driving laser
targeted visitors to your site, people who already have a proven track
record of BUYING products similar to what you offer. Yes I’ve repeated
myself, but I want you to “get” that little piece of advice.
So as your email open rates dwindle to dust, and you find it harder and
harder to generate quality website traffic. Remember the lowly
postcard, because it’s what the big guys are using to make obscene
amounts of cash from their websites.
Article Source:
http://www.content.onlypunjab.com
For More Free Resources visit
www.greatpromotionsite.com
|mlm marketing|website promotion|advertising|seo|homebased
business|work at home|SEO|Google|Brought to you by Louis Isembe
18. The Five Steps of E-Commerce You set up a retail business, you
advertise in your local newspaper, you get customers coming into your
store, and you receive payment at the cash register. Create an online
store, and...How do you get customers? How do you receive payment? The
concept is the same, but the steps are different.
Step 1: Create your website
If you don’t have web design skills, you can hire a qualified web
designer to create a website for you, or you can use an online site
builder. Think of it as hiring an architect and an interior decorator
compared to setting up shop in an existing store.
Using a web designer
With the services of a web designer, you can have a unique website
template and website customized to your specific needs. A web
development team can also add features such as Flash headers or any
programming needed for your site. If your company image is critical, a
custom-designed site that conveys the right professional image is a
must.
Using an online site builder
An online site builder is the budget way to go. With site builder
programs such as Site Studio, your website can be online within
minutes. A step-by-step menu allows you to choose a layout and colors,
and then add a site description, a logo, and content. Your template may
not be unique, but your content will.
Step 2: Set up an e-commerce store
Your customers will browse at your website, select some items, and then
pay for them. When you set up an e-commerce shopping cart, you’re
providing a way for your customers to bring their purchases to the cash
register. The program you choose will allow you to enter your products
in the database and allow shoppers to choose products when they click
on “Add to cart” or something similar.
Two well-known shopping carts, osCommerce and Miva Merchant, both allow
you to do these tasks:
Add, edit, and delete product categories and other information
Set tax rates and charge tax
Receive payment via numerous online and offline payment processing
methods
Bill customers
And much more
osCommerce
osCommerce is an open source program. Store owners can set up their
online stores using osCommerce with no costs involved. For small
stores, it has all the features you need for an online store. Drawbacks
of osCommerce are that customization is not easy, and online stores
using osCommerce tend to look similar.
Miva Merchant
While Miva Merchant carries a price tag of $995; some web hosts offer
Miva Merchant licenses with their hosting plans. If you choose Miva as
your shopping cart, be sure to host your site with a host that provides
Miva support. Its learning curve is steep, and it requires the support
of people who know how to work with it.
With the price and the steep learning curve, you get more features, and
you can customize the program more. Add-in modules can be bought that
perform a number of tasks. In addition, a strong support community is
available in the Miva user group forums.
Step 3: Get a merchant account and payment gateway
When customers arrive at the checkout counter; you need a way for their
payments to be transferred from their credit card accounts to your bank
account. The method you choose may depend on your sales volume.
For high-volume sales, an e-commerce merchant account plus a payment
gateway will meet your needs. A merchant account provider authorizes
the transfer of payments to your account, and a payment gateway
transfers the information from your customers’ financial institutions
to yours.
Most merchant accounts have setup fees, transaction fees, monthly fees,
and statement fees. The transaction fees are less than what you’d pay
using a third party credit card processor such as PayPal. With all the
fees, however, the overall cost is typically lower only if your monthly
sales volume is over about a thousand dollars.
For medium and low volume sales, Pay Quake and PayPal are viable
options.
Pay Quake
Pay Quake offers three merchant account types to choose from. Although
they all require payment gateways, the two smaller plans have no
monthly minimums. You can upgrade to a higher or lower plan if your
needs change.
PayPal
PayPal has become a household name. Customers can send payment through
PayPal via credit card or via money that they transfer into their
PayPal account. While the fees per transaction are higher than with
merchant accounts, there is no setup or monthly fees, and you don’t
need a payment gateway. You pay only when you have financial
transactions.
Fore more details about these options see WebSite Source Hosting
Solutions: E-Commerce.
Step 4: Create a secure payment environment
A Secure Sockets Layer (SSL) certificate enables you to receive credit
card information securely from your customers. When a payment page is
using SSL data to encrypt data, a small image of a lock appears at the
bottom right of the screen.
Some web hosts offer SSL certificates as part of their hosting
packages. If your web host package doesn’t include SSL certificates,
you can purchase one separately.
With PayPal, no SSL certificate is required.
Step 5: Generate traffic
Your products are on display in your newly designed store, your
shopping cart is set up and ready to use, and you have everything in
place to be able to receive payments securely. Now all you need are
customers.
This is where marketing comes in.
Submit your site to search engines.
Advertise your site.
Keep your company name in front of your customers with a regular email
newsletter.
Add more content to your website to keep it fresh.
Monitor your website traffic to see where it’s coming from and how you
can increase traffic for key content areas.
Article Source:
http://www.content.onlypunjab.com
For More Free Resources visit
www.thedesignbuild.com
|mlm marketing|website
promotion|advertising|seo|homebased business|work at
home|SEO|Google|Brought to you by Louis Isembe|
19. TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.
Time out.
Take a deep breath.
Sit back in your chair.
Relax.
Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.
In part 1 of this article series, we discussed the fact that...
There are only 3 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.
Since 3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.
Here's the truth...
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
In parts 1 and 2 of this series we discussed what your first two priorities should be for buying website traffic (PPC search engines and ezine advertising). Next, let's talk about borrowing traffic.
There are 2 traffic borrowing strategies that we'll talk about here.
1) Search engines.
2) Writing and submitting articles.
There's no disguising the fact that the print books, eBooks and reports written on these two strategies number in the hundreds and even thousands. Therefore, I'll make no attempt to provide comprehensive treatment on either of them.
However, they're both important and worthy of at least a primer. So, let's start with search engines.
If you want to make money with your website today, this week or this year, what is the absolute worst investment of your time?
Search engine optimization.
I know that some marketers don't want to hear this, but it's a fact for some of the reasons stated above and plenty of others. The mathematical (imp)probabilities of achieving a top ranking for a search phrase that will result in meaningful traffic that includes buyers is… let's just say the odds aren't in your favor.
There are strategies that work with search engines to drive traffic to websites, but one thing they absolutely do not include is any attempt to optimize a sales page or for that matter an entire website that's designed to convert visitors into customers. The strategies that work with search engines offer them what they crave most, which is content. Perhaps in the future we can discuss this in some detail.
The next big time waster that's closely related to search engine optimization is submitting your website to the search engines. If your site won't be listed in the top 2, 3 or 4 pages of a search engine, nobody's going to see it anyways. This debate rages back and forth even with SEO experts who make their full time living doing nothing but consulting on SEO. Submit? Don't submit?
Following is an excerpt from Jill Whalen's High Ranking ezine. Jill does this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...
*** BEGIN EXCERPT ***
READER QUESTION: Is manually submitting each site better?
JW: You don't actually need to submit your site at all to search engines -- neither manually nor in an automated fashion. They all have spiders that "crawl" the Web and find all pages that exist, as long as there is a link to them from a page they already know about.
READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)
JW: Never.
READER QUESTION: The Microsoft submits supposedly submits to hundreds of search engines and directories
JW: It's a waste of time and bandwidth.
READER QUESTION: Is this good or bad (the number of SE's submitted to)
JW: It's neither, just useless.
READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there
JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.
*** END EXCERPT ***
Interesting, huh? So, let's move on.
Writing and Submitting Articles:
I KNOW that there are talented writers online who have not capitalized on their writing skills yet.
If you're in this group, you need to write and submit articles.
IF YOU'RE NOT IN THIS GROUP, you need to write and submit articles.
You see, nobody is out there grading you. Google does not moralize over your ability (or lack thereof) to write a coherent article. Google will, however, spider the links back to your IBSoftShop if you include it in your article's resource box. The more you do this, the better you'll get.
Writing and submitting articles is a long term approach to generating traffic that you should start right now. Set time aside weekly to consistently get your name and your site's URL out there in various article directories. Can you spare one hour a week? If yes, do this.
I just published an article on this topic titled "How to Vote for Your 0wn Website in the Search Engines." You can read it here: http://www.gothrive.com/articles/vote-for-your-own-website.html
Next, can I save you some time?
Here's a short list of activities and "programs" that will consume your time with very little if any result:
- Start Page Networks
- Exit Traffic Exchanges
- Safe lists
- FFA Pages
- Lurking in Forums
There are others too, but who really benefits from a start page network, exit traffic exchange, safe list or FFA page? The person who owns and runs it. They benefit because they get to market to you and you get to market to other people who want nothing other than free traffic. Remember free traffic? Forget it.
You could spend the next year whiling away the hours on free traffic schemes or you could find PPC traffic that will turn your $10 investment into $49.85 in profit and then duplicate this success 10 times, 50 times or 100 times. Which will you choose?
Article Source: http://www.content.onlypunjab.com
For More Free Resources visit www.greatpromotionsite.com
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google20. Need A Website? You Have 3 Options. When it comes to building a website, most individuals and small business owners think you either have to do it yourself or hire someone to do it. Web builder software is often the better option for this group by far.
Even if you're a seasoned web professional, you should know what web builder software can offer private individuals and small businesses. Designers regularly waste time fielding inquiries from small-time website owners who don't realize the time, effort, and therefore cost involved in making a website from scratch. Or your brain may be picked endlessly by a would-be developer. Recommending a good web builder program is a great way to help this group--you can even monetize these non-prospects by reselling web builder software or referring it as an affiliate.
The 3 Web Design Options
DIY (design it yourself), usually using software such as Dreamweaver or FrontPage.
Pay someone else to design it.
Use a "website builder" that includes everything you need and builds the website based on a setup wizard that asks questions about your website goals.
Most people just stumble into one of these three options without really comparing. In fact, if someone is even considering whether to try to do it themselves, hire a pro, or use a website builder program, it's extremely likely they really do need to start with a website builder program. After all, with the small investment required by web builder software, you can easily decide to go the DIY or professional design route later. But the money and time spent on professional services or DIY cannot be un-spent.
If you don't have the web design skills that would lead you to make your own website without questioning, or the budget to hire a designer just as easily, your time, money and other resources are probably better spent on other aspects of your website--such as promoting it, planning it, or getting content for it.
Website Options Comparison: Cost
: Cost of software (Dreamweaver, the most popular, runs about $300) + many hours of your life--what is your time worth?
Web Designer: $500-$5000
Website Builder: $100-200 (if a software package); $15-40/month (if a subscription service)
Time
DIY: Depending on your skill level, a week to a few months.
Web Designer: A few weeks till completion (but little time on your part).
Website Builder: Five minutes to an hour (depending on how much you want to play with the options).
Graphic Design: Most people who build their own websites use graphic design templates, or at least ready-made graphics. But there's still the problem of how to bring the elements of the design together into an attractive whole.
Web Designer: If you want to be taken seriously, a graphic designer will go a long way. Still, many people manage to sabotage the designer's work with too many demands. Also, some designers are really programmers rather than graphic designers, and will use templates anyway. In the end, though, the biggest drawback is cost: graphic designers can do it better, but can you afford them?
Website Builder: The advantage of a website builder over DIY templates is that the builder will save you the time of coding the website to stitch all the parts together.
Article Source: http://www.content.onlypunjab.com
For More Free Resources visit www.greatpromotionsite.com
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google21. Ways to popularize a website Ways to increase the number of hits at your website
Search engine submission, search engine registration, search engine optimization, affiliate program and Spin Success are probably the most important aspect of marketing a website. In today's fast moving world, your website does not stand anywhere if these techniques are not used to increase the number of visitors. The more you use it, the more famous your website will be.
In doing so, you will be making your website search engine friendly. It means, more search engines will focus your website when the keywords related to your site are searched.
Let us talk about search engines optimization first. It is the best techniques to increase the number of hits at your website. Here are some tips on search engine optimization:
- Figure out your key word phrases.
- Pick a good domain name based on those key words.
- Pick a good web hosting company so you don't get banned from search engines.
- Put those key words in the
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google22. The Perfect Ten Link - Search Engine Optimisation On Steroids What is a quality incoming link? This article describes the key characteristics of a perfect link. For explanation purposes, the sample company is a shoe retailer called John's Sports, and the keyword phrase being optimized for is "red Reebok tennis shoes".
Webmasters and search engine optimisation (SEO), practitioners appreciate that quality links from other web sites are one of the foundations to getting found on the Internet. Without quality inbound links, it is highly unlikely a web page will appear at the top of the search engine results pages, except for obscure terms that nobody actually searches on.
The other advantage of getting links is particualrly relevant to new sites. Links on mature sites that link to new sites will mean that the new sites will get spidered and indexed faster than manual site submission. Without links it can take as long as six months to get indexed, with links it can take as little as a few days.
Key word phrase in anchor text
Unless you put your keyword phrase in the anchor text (the text that describes the web site being linked to), you are wasting a lot of link power. Unfortunately a lot of people don't know this an end up putting their company name in the link text rather than the keyword phrase that they want their company to be found by. Much better that they link anchor says "red Reebok tennis shoes" than "John's Sports Store".
The link is from a relevant page
Google, and the Google-powered search partners, seek relevance in the interconnectedness of web pages. Incoming links should be from pages where the content on that page is related to the content of the page that is being linked to. A fishing related page linking to a casino site is an example of a non-related link. A jogging related page linking to a red Reebok tennis shoes product page is related and is looked upon favourably by the search engines.
The link goes to a relevant page
Another mistake that people make is always linking to the home page rather than to the most relevant page to the anchor text. If the link anchor text is "red Reebok tennis shoes" then the link should go to a page about red Reebok tennis shoes, not the home page. This is by far and away the most common linking mistake.
The link is from a site with authority and credibility
Links from sites with good Google Page Rank are worth more, a lot more, than links from other sites. It's all about credibility. A link from a trusted site tells the search engines that the sites linked to are also trusted - it's a vote of confidence from a credible source. This is why companies pay celebrities millions of dollars for product endorsements. The celebrities seem to be a trusted source. Links from .gov, and .edu sites are also reported as having more weight than standard links. They are also more difficult to get which adds to their perceived quality.
The link is at top of the page
Links from the top of a page (except for the header advertising zone), are said to have more weight than links at the bottom of pages. It's the same with keyword phrases. A keyword phrase in the heading of a paragraph is worth more than in the body text.
The link is one-way, not two-way
Google's pspecial algorithm looks for link exchanges between sites and rates these links lower than straight one-way links. If possible, look for one way links by creating link bait - compelling content that will encourage people to link to your pages. Link bait can include cool online tools, funny videos, jokes, how-to guides and fact sheets.
The link is within the body of the page - not an advertising area
Linking should be a natural part of the body copy. Recent reports suggest that the search engines will discount links from parts of the page that are traditionally sold for advertising. These tend to be the margins, header and footer areas of the page.
The link does not have a nofollow tag
The nofollow tag is a recent innovation that tells the search engines that although I am linking to this other page, I do not vouch for the page's integrity. In short, the nofollow tag tells the search engines to ignore the link. Obviously you do not want links to your web pages to have nofollow tags. Be careful with link exchanges. Some dishonest people will exchange links with you, but use nofollow tags in the links to your pages to preserve their own link power.
There are few links on page (less than 20)
One link to your web site from a page with hundreds of links does little for your SEO results. The page's SEO power is being distributed over all the other links on the page. Goole's guidelines recommend no more than 100 links per page, but I believe 20 is a reasonable goal. You never know when the Google algorithm may change. The perfect page that links to your pages should have no more than 20 links.
Article Source: http://www.content.onlypunjab.com
Search Tempo is an Australian SEO company. For assistance in search engine optimisation in Australia, contact Search Tempo Today. Search Tempo is an Australian Google marketing specialist.
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google23. Important Tips for SEO If someone is looking to get the name of your business, your web site or your product out big on the internet, someone is probably going to hook up with an Search Engine Optimization consultant, who can explain to someone about the ins and outs of search engine optimization, which can benefit someone business greatly.
But perhaps someone isn’t really familiar with Search Engine Optimization and need to understand what it is. Basically, someone needs to understand that Search Engine Optimization is a strategy to market someone’s business that is friendly to the web sites out there that provide search. The higher someone is in the rankings, the more traffic will come someone’s way. Here are the basic steps someone needs to take in conjunction with someone’s Internet marketing consultant.
• First, someone and someone’s Search Engine Optimization consultant need to decide who someone want to reach as an audience.
• Also, someone needs to make sure someone have quality control of all of someone’s content.
• Focus on the content with someone’s Internet Marketing Consultant at all times. This is vital for the balance someone is looking for.
Once someone has met those goals, someone needs to work someone’s way to the top of the internet food chain and get results. If someone’s Search Engine Optimization consultant is worth their pay, then they will always be looking out for someone’s business’s performance.
One strategy they can do this is to invest (that means pay some money) for the technology that will help move someone’s web site to the top. That includes linking to other sites where someone can buy linking rights. But it needs to be a great one. Look for the same standard of quality that someone expects from someone’s own business.
Someone’s SEO Consultant should also talk to someone about optimization and how someone needs to be search engine friendly and attractive to visitors. Look for the tools that will make this work for someone.
And don’t be afraid to look for other ideas. You should see what other companies are doing to make the most of their Search Engine Optimization strategies. If someone is out there on the web talking about what’s new other companies will see someone as a leader. That builds interest in someone’s business, which may increase someone’s web presence because of news in someone’s industry and in the world of Search Engine Optimization marketing.
Of course, the big fish someone is shooting for is Google. Check with someone’s Search Engine Optimization to see what their thoughts are about best working with Google, since it holds such a powerful piece of the market share. Is their a strategy to work someone’s way up their rankings besides these goals and ideas? With the changing nature of their algorithm, someone is going to have to keep up to date with everything that happens at the Googleplex. If someone does, it will pay off. And don’t forget Yahoo, Ask and MSN. You want to keep all of the possibilities in mind.
Article Source: http://www.content.onlypunjab.com
Matthew Law is author of this article on SEO Consultant. Find more information about SEO Consultant here.
mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google24. Some Common Link Building Methods for SEO One of the primary activities in SEO that will arguably have the most impact on your sites position in the search engine rankings is link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.
1. Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a reciprocal link. The most well known directories include the Yahoo directory and dmoz.
2. Article Submission: Submission of articles to article directories is another common link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the link.
3. Social Bookmark Submission: Social bookmark sites allow you to bookmark web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.
4. Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.
5. Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.
6. Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.
So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.
Article Source: http://www.content.onlypunjab.com
SearchOptimizationSEO.com is a blog by a Brisbane SEO. It includes a section on SEO basics as well as more general SEO articles.
25. Effective Web Promotion Tips Having a Web site is great, but it is meaningless if nobody knows about it. Just like having a brilliantly designed product brochure does you little good if it sits in your sales manager’s desk drawer, a Web site does you little good if your target market isn’t visiting it. It is the goal of this book to help you take your Web site out of the desk drawer, into the spotlight, and into the hands of your target market. You will learn how to formulate an Internet marketing strategy in keeping with your objectives, your product or service, and your target market.
4 Step to promote your website
Designing Your Site to Be Search Engine Friendly
Creating a site that is search engine friendly should be an objective of every company that wants to do business on the Internet. Search engines are the most common way for Internet surfers to search for something on the Net. In fact, 85 percent of all people who use the Internet use search engines as their primary way to look for information. By using keywords relating to your company in appropriate places on your site, you can improve how search engines rank you. You want these chosen keywords in the keyword meta-tags as well as in each page’s description meta-tag. Some of the other places where you want to have these keywords are your domain name if possible, your page titles and page text, your Alt tags for graphics, and your page headers. Many search engines place a lot of emphasis on the number and quality of links to a site to determine its ranking. This means that the more Web sites you can get to link to your site, the higher your site is shown in search engine results.
Search Engine and Directory Submissions
There are billions of Web pages on the World Wide Web, so how can you increase your chances of being found? One method is submitting your Web site to the many search engines and directories. Once you’ve optimized your Web site to be search engine friendly, you are ready to face the challenge of submitting it to the most important search engines. By “search engines,” I’m referring to the combination of search engines, directories, spiders and crawlers. You need to be within the first two pages of search results to ensure your best possible success online.
The E-mail Advantage
E-mail is rapidly becoming one of the most crucial forms of communication you have with your clients, potential customers, suppliers, and colleagues. E-mail is now a widely accessible and generally accepted form of business communication. We are seeing a huge increase in commercial e-mail volume. The reason for this significant increase is understandable given that e-mail is a very cost-effective, time-efficient tool that has a high response rate. E-mail is used to build your community online, sell products and provide customer service, reinforce brand awareness, and encourage customer loyalty.
Add Value with Affiliate Programs
Another way of benefiting from links to your Web site is by developing an affiliate program. Affiliate programs (also called reseller or partnership or associate programs) are revenue-sharing arrangements set up by companies selling products and services. When another site agrees to participate in your affiliate program, it is rewarded for sending customers to your business. These customers are sent to your site through links on your associates’ or affiliates’ Web sites. By developing and offering this type of program, you generate increased business and increased links to your site and increased link popularity for search engines.
Article Source: http://www.content.onlypunjab.com
J.S. Dobal is a Web Promotion industry expert and has been associated for many years with www.seostep.net, the world fastest growing website which provide Web Promotion Services, Seo Services, Link Populartiy and Smo Services.
26. Newbies For SEO Content Distribution Linking The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlines. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.
Newbie Myth 1: The "Duplicate content penalty."
Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified?
* If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry "duplicate content" from the news wires such as
Reuters and the Associated Press.
* Thousands of self-promoting internet gurus has proven that distributing content is an effective method of improving search engine rank.
* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.
True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-Page Rank pages with the same content. But the "duplicate" pages do sh |